Social Media!

Once upon a time, every newcomer in the corporate IT world used to have fun with the most widely used communication tool - Email. And the fun was 'forwards'. Remember hitting 'Crtl+F' and 'Alt+Enter' impulsively and shooting a mail with 'FWD' in subject line, perhaps coupled with some other keywords to ensure 'safety'! ;) And then, there were blokes who used to religiously send Thought-For-The-Day or Good-Morning mails as a daily ritual! There were forwards of good-luck or bad-luck striking if one forwarded the mail to x number of recipients, or fund-raising for some sick child - for every forward 1$ will be credited, or blonde-jokes, or about some social-cause, or some product promotions.. variety of subjects.. I vividly remember same images being recirculated with different stories! While few others just plain, out-rightly fake news, stories or urban-legends! And of course, there was also the spamming on personal mail-ids. Over a period of time people could sensibly judge and decide what is true and what is not!

Revolutions...

Few years ago, we had a very touching Aamir Khan movie “Rang De Basanti”. Very inspiring and youth oriented. Does it have a cult status or not, is not what we are interested in. But, it certainly had ideas which were “revolutionary”. At the time when it was released, many people were motivated by it and wanted to do something to bring about a change in society, especially the youth. Others merely dismissed it as a typical Aamir Khan “masala” movie. They were the skeptics who believed that the “systems” is old enough and strong enough to be toppled by youth who are inspired by a popular media?  The idea seemed too farfetched at that point of time.

Meanwhile, the same youth was busy discovering a new media – internet more precisely the “social-networking”. The phenomenon called Facebook and Twitter had happened. The skeptics and the “system” dismissed it just as another addiction that youth is indulging into. Of course, the blogosphere had already evolved by this time. Combined with these newer tools or should we say “WMD” :) changed the world that we are now living in.

Rang De Basanti: A Generation Awakens

A generation awakens?? An exaggeration?? A marketing gimmick?? An overstatement?? Perhaps… but remember the French revolution was ignited by a non-existent piece of cake and bread! Revolutions, in classical sense, aren’t the order of the day. And most certainly don’t happen by watching a typical 3-hour bollywood-masala flick.

But this case is different!

While coming out of the dark cinema hall with other people, some with moist eyes, some with a smile and some sporting a cynic look, I wondered… how apt this analogy would portray what I felt like. And many be a few like me would feel - transiting from darkens to bright light with a momentary blur and then seeing things clearly.

“Agar tum system ko badalne jaao, to system tumhe hi badal dega” (If you want and take initiative to change or improvise system, system itself will make sure you are changed!)

But, “No nation is perfect. You have to make it a better one.”